Social Media

That Actually Connects

Your social media isn't just about posting—it's about building relationships with the people who matter to your business. I use the same PULL model that guides my web design praxis (developed during my PhD research) to create social media strategies that actually reach your audience.

Here's how PULL works for social media:

What does PULL mean for your business?

Providing solutions for your audience

I help you share content that answers questions, solves problems, and gives people a reason to follow you.

Understanding what resonates

Every post, image, and caption works together to build your brand story. I help you figure out what messages land with your specific audience.

Learning who you're talking to

Whether you're reaching young families, local business owners, or retirees, I take time to understand where they are and what they care about.

Listening and adapting

Social media changes fast. I help you track what's working, respond to your audience, and adjust your approach based on real engagement.

Prices

$500/month

Goal: Maintain a professional, active online presence that provides any business with a basic, online social presence.

Package includes:

Platform: 1–2 Platforms (e.g., Facebook & Instagram).
Post Frequency: 2–3 high-quality posts per week (approx. 10–12 posts per month).
Content Mix: A blend of branded graphics, curated industry news, and provided photos.
Copywriting: Professional, on-brand captions with researched hashtags/keywords.
Scheduling: Posts are automated and optimized for peak engagement times.
Monthly Report: A 1-page PDF showing "The Big Three": Growth, Reach, and Top Performing Posts.
Management: 15 minutes of "Community Maintenance" daily (liking comments, deleting spam).

Content Upgrades

The Reel Expansion (+$200/mo): 1–2 edited short-form videos per week (using client-provided footage).
On-Site Content Day (+$300/session): HLJ Marketing visits your business for 2 hours to capture a month's worth of "behind-the-scenes" photos and raw video.
Additional Platform (+$150/mo): Adding LinkedIn, Twitter, or Pinterest to the rotation.

Engagement & Growth

Active Community Management (+$200/mo): Guaranteed response to all DMs and comments within 24 hours (Mon-Fri).
Outreach Strategy (+$150/mo): HLJ Marketing spends 2 hours a week interacting with other local businesses or potential customers to grow the following organically via comments, tags, likes, collaborations, etc.