Projects
Below are a few of the agencies and clients I've partnered with throughout my career. Each project brought something different — creative campaigns, unique challenges, specific niches — and I've loved every bit of it.
(More project descriptions will be added soon!)
Increased Non-Profit Revenue
During my time with the Carolina BalloonFest, nonprofit net worth propelled from $260,000 to over $1M within a five-year period through marketing and promotional efforts generated by leading a creative team in strategic marketing initiatives via grassroots efforts, print and promotional products, digital and paid advertising to generate audience growth.
Communicating Global Initiatives
Managed global marketing outreach for the University of South Florida's International Division, USF World, through recruitment efforts for Education Abroad programs and communication strategies applied to sharing resources and information with USF's international students, while managing a creative team.
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Promotional Car Wrap Design for NASCAR
During my time with the Carolina BalloonFest, I had the opportunity to create a design used for the Carolina BalloonFest's primary sponsorship of local racer, Gray Gaulding, who competed in the NASCAR ROVAL Race at the Charlotte Motor Speedway with the Carolina BalloonFest as his primary sponsor. The design was featured on Gaulding's hood with the number 47 used in honor of the Carolina BalloonFest's 47th festival year.
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Ride Along with Dale Jr. Raffle Fundraiser
Provided graphic design and digital support to promote a "ride-along" raffle benefiting the Statesville-based Dove House Children's Advocacy Center in partnership with The Dale Jr. Foundation. The 2019 raffle offered one lucky fan a three-lap ride with Dale Earnhardt. Jr. at Darlington Raceway as the grand prize, with proceeds benefitting the Dove House.